did you know?
91% of internet users rely on reviews from 'people like them' to buy online, more than online advertising (24%) or expert bloggers (12%).
(eMarketer: Consumer Interactions - by Jeffrey Grau - April 2008)
More than 70% of internet users say ratings and reviews systems are the most desirable functionality on a website.
(eMarketer: Consumer Interactions - by Jeffrey Grau - April 2008)